CLAIRE'S COMPOSITION EXERCISE - TOPIC: SEXIST ADVERTISING

ALUMNO: CLAIRE 

Well I think car adverts used to be much more sexist than they are now, really. But that, again, goes for the rest of the advertisement industry.

I can still recall xara citroen cars with a Claudia Schiffer as an added gift or washing powder hen's parties.

Things have change a lot or, perhaps, sexism is more subtle because they still play on people's basic instints and social primitive roles. However, everything may depend on the culture of the original car-maker. For instance, German cars such as Opel or BMW are normally driven by men, whereas Italian cars doesn't make such clear distinction.

Nowadays, sexism is not politically correct. Therefore, the car industry try to change its old strategies.

 

1 comentario

[TEACHER: ALFONSO - 01 de octubre de 2007 - 09:13]

Well done Claire. You sound sharp and witty.
Have a look a Cris's essay. Tell me what you think.
I give you high marks as well: 9/10.
See you next day.