WORKSHOP

CRIS'S COMPOSITION EXERCISE - TOPIC: SEXIST ADVERTISING

ALUMNO: CRIS 

I totally agree with that accusation. Car adverts are a clear example of how old habits die hard. Cars are for men, lifting cream are for women.

As an example of what I mean is that I have never ever seen an advert where a woman gives a man a lift on a Ferrari. It is always the other way round. Women are like flower pots on cars are on lots of other places.

It's going to take a long time before we can change that image. At least, as long as the change of sex of those people in command of the advert agencies.

I agree with Claire about the slow change and increased subtlety. But we are still victims of previous stereotypes.

CLAIRE'S COMPOSITION EXERCISE - TOPIC: SEXIST ADVERTISING

ALUMNO: CLAIRE 

Well I think car adverts used to be much more sexist than they are now, really. But that, again, goes for the rest of the advertisement industry.

I can still recall xara citroen cars with a Claudia Schiffer as an added gift or washing powder hen's parties.

Things have change a lot or, perhaps, sexism is more subtle because they still play on people's basic instints and social primitive roles. However, everything may depend on the culture of the original car-maker. For instance, German cars such as Opel or BMW are normally driven by men, whereas Italian cars doesn't make such clear distinction.

Nowadays, sexism is not politically correct. Therefore, the car industry try to change its old strategies.